Date: January 14, 2020 to January 14, 2020
Where: NYRIW Soho Hub, 536 Broadway , 6FL, New York, New York, United States
Event Type: Business
Ticket Price: N/A
During New York Retail Innovation Week, pioneers and thought leaders will take the stage at the NYRIW Soho Stage to discuss the key issues driving new ideas and innovation in retail and along the customer experience journey. These talks are panel formats and run for 35-45 minutes. OVERVIEW One of the big advantages that physical retail has over digital commerce, is its ability to create emotional connections and memorable moments. But what do brands and retailers need to consider to go beyond a well-designed space filled with products? Our panelists will help unlock the opportunities that exist in bricks and mortar environments to engage all of a shopper's senses and win their hearts and minds. Learn how interactive technology and elements like sound and scent can be leveraged to create immersive experiences they'll want to share. PANELISTS How to interact with customers beyond the simple aesthetic of the store. What else can retailers and brands do? Panelists include Janell Fisher of Google, Sara Schiller of Sloomoo (the new museum of slime), Lauren McGuire of experiential studio Man Made and Martin Urrutia Islaso of Lego. This event is kindly hosted for NYRIW by Anomaly.