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CPE: Design Research Techniques NYC December 11-12, 2019
10:00 AM - 11:59 PM Designit New York
Date: December 11, 2019 to December 11, 2019
Where: Designit New York, 77 Sands Street , 11th Floor, New York, New York, United States
Phone: N/A
Event Type: Business
Ticket Price: N/A
Design Research Techniques Unlock key customer insights and drive high impact product design. Level up your user research skills to discover what makes your customers tick. You'll learn how to maximize your user research efforts and how to synthesize and communicate your insights for organizational impact. You'll practice participatory and non-participatory design research methods to broaden your research toolkit. With these skills, you'll help your company become more targeted, strategic, and connected to your customers' needs. Check out the learning experience on Vimeo.   You'll walk away knowing how to: Learn more about your users across all phases of the design process. Conduct contextual inquiry research. Design and conduct effective research interviews. Learn a structured process for synthesizing research into insights and personas. Use research insights to propel your design forward. Communicate research results for impact. This course is ideal for: Product managers, marketing professionals, and designers with minimal research experience looking to build an understanding of their customers with user research. About Cooper Professional Education: Cooper Professional Education is a team of educators within Designit that helps organizations adopt a human-centered approach to innovation. Through our global programs and courses, we offer the right mindset, methodology, and tools to build collaborative and creative cultures. Our team formed in 2001 as a professional development initiative at Cooper, one of the first interaction design firms. Cooper was founded by Sue and Alan Cooper, a pioneer of the modern computing era who created the programming language Visual Basic. Methods like goal-directed design, design persona, and pair design were born in our offices, and we wrote industry-standard books on design practice like "About Face." In 2017, Cooper became part of Designit, a global strategic design firm that specializes in creating high-impact products, services
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