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Branding Masterclass with Erika Brechtel & Alala: NYC
6:00 PM - 11:59 PM Alala
Date: November 04, 2019 to November 04, 2019
Where: Alala, 1082 Madison Ave., New York, New York, United States
Phone: N/A
Event Type: Business
Ticket Price: N/A
Calling all NYC area female founders and women in business (executives too!): Clarify and build your brand strategy with L.A. brand strategist and designer Erika Brechtel. Do you have a plan in place for your brand strategy, or are you winging it as you go? Are you intentional with how you grow your personal or business brand, or are you simply reacting to what is thrown your way? You might not even be aware there is an entire framework of strategic planning you could be doing to set your brand on a path of growth and mass-market success. It might be time to take a few hours to learn about this crucial foundational work that large organizations do to grow their brands, and gain the same clarity and confidence for your small business or personal brand. Join Erika Brechtel as she brings her 16 years of experience helping 400+ brands to women in business across the globe. In this Branding Masterclass — taught for organizations such as the Women Founders Network, Entrepreneurs' Organization — Erika guides you through her brand-building process to set your brand on the path to identify, embody, and communicate its unique value and positioning internally and externally, for growth, impact, and profit.  Some of the topics covered include: Identifying and Optimizing Your Brand Vision Leveraging Your Unique Brand Value for Impact and Profit Setting Up Your Brand Touchpoint Tactical Roadmap How to Build Powerful and Enduring Brand Loyalty On-Track Strategy Tools for Implementation & Realignment   Registration includes a workbook and a 40-minute one-on-one consulting video session with Erika redeemable within one year of class date.  Prior to class: after registration, a pre-questionnaire will be sent to you to be completed before the class date. This information will allow Erika to focus her expertise on your particular issues and questions, and will save time in class in order to get to the real work.  Future classes in various cities can be found at
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